Marketer where. Who is a marketer in simple terms? What are the requirements for the candidate, how much will they pay and what does he do

The profession of a marketer, or marketing manager, is quite young. But at the same time it is very promising and dynamically developing. The essence of this profession is to manage value (exactly as perceived by consumers of a product) to increase sales or profits.

Large companies divide the marketing profession into various specializations: analyst, marketing specialist, brand manager, marketing research specialist, marketing director, BTL manager, art manager, product manager, etc.

History

Marketing is a fairly young specialization. However, this does not prevent it from developing dynamically and quickly.

At first, marketing was not an independent direction. In most cases, it was interpreted as advertising that is based on the needs of consumers, as opposed to conventional slogans.

But the speed of development of marketing was so high that in 1902 lectures on marketing began to be given at US universities. After about 20 years (1926) the first marketing association was formed. After some time, similar associations began to be created in Europe and in other countries of the world. Marketing reached the USSR in 1970 - the first marketing chamber appeared. It was from this time that such a specialty as a marketer began to actively develop in our country. Due to the fact that the profession of a marketer is new for our country, the functions continue to vary. And in each company, this position can be interpreted in different ways, which means that responsibilities may be different. But there are general standards established by the Russian Marketing Association.

Who is a marketer?

Many do not have an accurate idea of \u200b\u200bwho the marketer is and what he does. Responsibilities (main) give an idea of \u200b\u200bthe profession itself:

Market analysis.
Working with clients.
Analysis of competitors.
Looking for new clients.
Search for new interesting proposals.
Analysis of finance.

Market analysis

The most important function in marketing. The marketer must constantly monitor any changes in the market and be able to quickly adapt to them.

If, for example, a plant for the production of some iron products does not quickly respond to market changes (does not replace machine tools with newer ones, etc.), then it risks losing the competition. This means that the company will lose not only time, but also a lot of money.

Among the specific tools, the main ones can be distinguished: tracking periodicals, consumer surveys, analysis of information from competitors, public opinion, social surveys, etc.

Collecting the necessary data is the responsibility of the analyst marketer. He must also be able to process this data, conduct a thorough analysis, draw conclusions and propose solutions.

Work with clients

Communication with clients is the direct responsibility of the manager. Only by interacting with consumers will you be able to answer questions such as:

Why is he purchasing this product?
Why in your company?
Why this particular product?
How does he suit him?
What additional services are he interested in?
What does the client dislike?

Having found the answers to these questions, the marketer will discover many secrets about the market, competitors, customer expectations, etc.

A marketer should always know how his company differs from competitors. But here it is important to pay attention to one feature: what makes you stand out in the eyes of customers, and not in your own eyes. Perhaps this is a complete trifle (free Wi-Fi in a cafe always increases the flow of customers).

It is necessary to communicate not only with VIP clients, but also with simple, small ones. Your turnovers depend on the latter.

Competitor analysis

Communication with clients is, of course, good. But you need to know your competitors even better. The tasks of a marketer include:

control over the pricing policy of competitors;
knowledge of their strengths;
knowledge of their additional services;
understanding why some clients switch to them.

Research on these issues should be carried out continuously. Because the market, as mentioned earlier, is constantly changing.

In a way, it's easy to keep track of competitors today. Almost all companies have their own blogs with customer reviews, official news on their websites, press releases. A mystery shopper can be used if necessary. All legal remedies are good.

If the market in which you provide your services is small, then most likely all business leaders know each other. Conferences, seminars, exhibitions - these are the places where everyone often intersects. Sometimes at such events you can glean a lot of useful information. The main thing is to try to follow what you say (especially about innovations, large-scale advertising campaigns, rebranding and other cardinal things).

Looking for new clients

A marketer's functions also include finding new customers. In small companies, this can be done by a marketing assistant. He is engaged in looking for new niches where the product can be used. It can be either a new segment or a whole market.

The marketer's job is to check everything. It often happens that a product that was previously used by one group of customers becomes very popular among another group.

A good marketer is well versed in advertising, knows how to do it. Therefore, the effectiveness analysis should be carried out periodically. advertising campaigns... When launching a new product, you should develop different strategies for conducting advertising campaigns. And then find the best one based on the research.

Search for new interesting offers

Seeking new opportunities is not an easy job. The marketer must always look to the future and improve his customer care.

An example is home delivery of bottled water. Most of the organizations that are engaged in this, for some reason, deliver water exclusively during working hours. That is, many potential clients simply cannot use the services of the company, since they themselves are at work at this time.

Almost any service industry can be improved by adding a number of enhanced customer service options.

The marketer can find, analyze and highlight what will be economically viable and beneficial for the enterprise.

Not all services are directly profitable, but the quality of service and customer loyalty are always increased.

Finance analysis

The last major responsibility of a marketer is money management. A competent marketer is able to calculate the approximate turnover of the company, competitors and the market as a whole. Particular attention should be paid to:

Market dynamics, ups and downs. Do your business's growth cycles generally coincide with market growth? If not, your company is in trouble.
Competitor dynamics.
Income by different segments. Perhaps something is worth giving up.
Revenue / profit per unit of product in different segments and in different markets.
How competitors respond to your price manipulation.
Do you need VIP clients (big discounts and high demands).

Financial analytics is not the main task, but this process requires some time and effort.

Job and functional responsibilities

The main responsibility of a marketer is to study, analyze supply and demand in the market for goods and services. Then he forms the company's development strategy.

The main goal is customer satisfaction. Therefore, the primary task of a marketer is to study and identify needs. And only after that it is possible to create a product that is most suitable for the buyer in terms of various characteristics.

If you are going to work as a marketer, you need to know the functional responsibilities:

tracking prices for the offered goods, analysis of competitiveness;
search and subsequent analysis of data on potential competitors;
preparation of analytical reports;
market research (or market segment) for the sale of a certain type of product;
analysis of the purchasing power of various regions and population groups;
media planning, development of advertising campaigns;
development of measures to improve sales efficiency.

Writing a resume

A marketer is a profession that is difficult to teach because professionalism comes with work experience. In educational institutions, only a theoretical basis is offered, which allows you to navigate in basic concepts. Every marketer must develop independently.

Writing a resume for a marketer is a laborious process. It must be approached with special care. Experts point to 9 key competencies that a marketer should have. Of course, they may not be fully expressed, but each of them needs to be improved.

Analytical skills: analysis of sales dynamics and management of this forecast; advertising budget management, calculation of investment efficiency; comparison of a number of solutions, choosing the best one; setting priorities for projects; search for a causal relationship in customer behavior.
Professional competence. In the resume of a marketer, you can indicate knowledge: about modern marketing techniques; how you can develop and manage the company's brand; sales techniques and methods; about the basics of economics and finance; about the basics of sociology and psychology; modern design trends (understanding aesthetics).
Initiative. Ability to independently form tasks and understand how you can improve your business.
Responsibility, no work can do without it. The marketer must be able to manage the advertising budget and product profitability. Therefore, he must understand that he has a great responsibility.
Perseverance and effectiveness in the actions of the marketer. He must be ambitious in his goals.
Creativity - creating new ideas and looking for alternatives to solve a problem.
Communication quality: competent writing and speaking; effective interpersonal communication; public speaking skills.
Flexibility in work. The marketer must be able to find different approaches, be open to new technologies and views.
Self-development and erudition. In any business, you need to constantly improve. Building competence and broadening your horizons is what a marketer should be doing all the time.

Job responsibilities

Every beginner wants to achieve this high levelso that everyone will say: "He's a first-class, unique marketer!" The responsibilities of each marketing manager are spelled out in their job description... Among others, it includes forecasting the dynamics of important indicators for the company, as well as developing recommendations for improving them.

It is the ability to evaluate and give the correct forecast that distinguishes a professional analyst manager from a beginner. And if you learn to predict changes in the situation before your competitors, you will become a unique expert. But the path to this goal is very difficult. The level of knowledge should be constantly improved, while it is best to be guided by the latest achievements in statistics and information technology.

The job description of a marketer contains all the points related to the progress of work. This document spelled out what a marketer should know and what is guided by, job duties and functions, rights and responsibilities. It may also indicate that in case of vacation or illness, the assistant marketer will replace him.

In some cases, it may be prescribed to whom and when the marketing manager's reports should be submitted. These reports indicate the results of research conducted in a particular market segment: figures, graphs, comparative characteristics. As well as forecast and recommendations for further actions.

Who is this profession suitable for?

They say about a marketer that he must be a comprehensively developed personality, that is, he must be able to practically everything.

A good marketer has an analytical mind and loves to work with numbers. Otherwise, he will not stay on this job.

Also, the marketer must be careful. Since even a small inaccuracy can incorrectly reflect all the data. As a result, the concept will not be built correctly, and the company may suffer serious losses.

Sociability is what a marketer must have. His responsibilities assume that the marketer communicates a lot with people. After all, he needs to be able to receive data from distributors, from outlets. He must know the level of sales of his products and products of competitors.

Of course, a marketer must be stress-resistant. Endless communication with people and great responsibility leave a serious imprint. Therefore, you must always be able to control yourself.

Despite the analytical mind, the marketer must remain creative and be able to generate ideas. After analyzing the market situation, the marketer needs to provide his recommendations on how to further promote the product.

When starting your career as a marketer, it is worth remembering that it is a long and arduous journey. It will require almost all your strength and all the time. At the beginning of your career, you most likely will not earn much. And since you need to constantly develop, there will be no time for an additional source of income. But if you have everything that is inherent in a good marketer, then after a while you can reach the next level. The main thing is not to stop developing. A marketer is a profession that strives forward every day, covering all new spaces.

Good day! Rimma Belyakin is in touch. Today we'll talk about such an important profession as a marketer. We will find out who it is, what his responsibilities are, how you can become a marketing pro from scratch, how much a remote marketer earns, and much more. Don't go anywhere, it will be interesting.

How many words borrowed from other languages \u200b\u200bhave appeared in the Russian language! And how can you understand them all and not get confused in all these "trading", "leasing", "outsourcing"? How to find out who is a merchandiser, supervisor, promoter?

Every time a foreign word is encountered in everyday life, I remember our well-known politician (we will do without naming), who promises to cleanse the Russian language of foreign garbage in every election campaign.

In the meantime, he is in search of the proper tool for large-scale cleaning (oh, I got carried away with something) - general cleaning, let's figure out who a marketer is, because this is also a borrowed word. And I hope you will like the description of the profession and my story about it, because I tried very hard, as always. And at the end, again, as always, I am waiting for your assessments, suggestions, comments. So, let's begin.

Who is a marketer and what does he do

Have you ever wondered why, for example, you drive a car of a certain brand, have a new model phone, buy tea of \u200b\u200bthe same type, prefer to drink coffee of a particular brand, wear sneakers of a well-known company? Most likely, you have often seen them or heard about them in advertising, which means that we are talking about products promoted by advertising.

Today we can no longer imagine our life without advertising. She is everywhere: on television, radio, in magazines and newspapers, on billboards, in stores ... Just some kind of dominance! And why? Because it is part of marketing, if not the main one, then one of the fundamental.

The word marketing comes from the English "market", which means "market" and involves the organization of activities in the process of creating and promoting a product or service.

The main tasks of marketing are demand research, identification and satisfaction of human needs.

Information about the needs of the client, the expected quality and the price that the consumer is willing to pay for a product or service is needed by every manufacturer and company providing services to the public.

To "stay afloat", manufacturers also need to monitor the state of affairs of competing firms: monitor the quality of their products, pricing policy. A marketer is called upon to collect all this data, as well as to think over a strategy and tactics for promoting goods and services in the consumer market.

Marketer Is a specialist engaged in researching supply and demand in the consumer market of goods and services, an expert in the sale of the company's products.

Different companies define their own functions as a marketer. Some place an emphasis on advertising their product, doing brand promotion, others are more focused on market analysis, studying market prices, while others are throwing all their strength into detachment from competitors. But all are one in one:

the main functions of a marketer are to ensure the most effective work of the company, increase the efficiency of its activities in promoting a product in the consumer market.

Here, the specialist, as they say, has "free hands" and all means and methods are used. History knows many impressive, sometimes strikingly simple, but so effective, sometimes contradictory, and sometimes curious cases of marketing moves that brought companies dizzying profits. Here are some examples. Estimate the scope of the “flight of thought”.

Story 1... The American company that spawned the fast food industry, to attract the population to eat the hamburgers they make, applied the principle of transparency - food was prepared right in front of consumers - everything is clean, no deception.

To enhance the effect, a non-standard marketing ploy was launched: hired people in white coats, who could be seen in line every now and then, reinforced the idea of \u200b\u200bthe company's cleanliness in the minds of the population, because even the “doctors” bought hamburgers.

The company began to develop at a rapid pace, and for many years has been a leader in the consumer sector.

Story 2... Alka-Seltzer, known for its effervescent hangover pills, doubled its revenue with a simple trick: ads threw not one, but two tablets into a glass of water.

Just. All ingenious is really simple. Or here's another - my favorite story.

Story 3... At the dawn of the formation of the profession, the owner of a certain Milanese company for glazing windows, in commemoration of the anniversary of his company, gave all the local boys ... a slingshot, and even with a postscript: "In gratitude for cooperation."

How do you like this marketing ploy? I remember the proverb: "All means are good in war!" How creative the job of a marketer can be, isn't it?

Is a marketer a modern profession?

In our country, the need for marketers in the broadest sense of the profession arose in the 90s. With the transition to a market economy, a huge number of goods appeared and manufacturers began to fight for consumers.

Specialists were needed to study the market for goods, to determine the needs of the population and those properties that a product must have in order to be bought, as well as to suggest ways to sell it.

The profession turned out to be in great demand and began to develop rapidly. In 1998, only 20% of domestic companies had their own marketing department, and already in 2001, 60%.

However, in Europe, trading companies began to use the services of a marketer already in the 17th century. Merchants sent their salesmen to towns and villages so that they could find out what the population needed, what goods they liked best. But there was no such name in those days.

What is the responsibility of a marketer

Marketing today is not only about creating a product and promoting it on the market, it is identifying the values \u200b\u200bof the consumer and creating a system in which the process of buying a product or service would fully satisfy the basic values \u200b\u200bof the consumer.

"Marketing is the art of creating true value for the consumer, the ability to help consumers live better."
Philip Kotler (creator modern school marketing)

The world is changing rapidly. The consumer has become more discerning, more demanding, more sophisticated in his requests. He needs coffee not just as a drink, to quickly get out of sleep in the morning, he needs pleasure; a dress is not just a piece of clothing, it is an image, style, image; a car is not only a means of transportation, it is speed, comfort, prestige.

Today the so-called Marketing 3.0 system works in three directions:

Customer attraction.
Customer service.
Customer retention and return.

What should a specialist be able to do so that work in all these three areas is carried out at the proper level? A good marketer is a marketer-analyst, his main responsibility, as noted earlier, is to research and analyze the market: what goods and services are presented, what are missing, at what price and who buys, why buys, why not buys.

Other responsibilities related to the company's priorities may include:

forecast and modeling of possible fluctuations in supply and demand;
development of product promotion plans;
organization and holding of events, advertising campaigns, promotions;
compiling a list of consumer goods;
determining the budget and pricing;
workflow management of other specialists in the marketing department: advertising agents, designers, copywriters, etc.

And what is the responsibility of an internet marketer - you ask. After all, we are here, discussing the possibility of working remotely. Yes, almost everything is the same, but only online.

Internet marketer is obliged to:

Expand your customer base.
Supervise project work and prepare monthly reports.
Analyze the attendance of the resource and work to promote the project.
Provide responses to incoming customer inquiries.
Develop plans and strategies for the development of the project and ensure their implementation.
Maintain a record of the fulfillment of contracts.

Simply put, an internet marketer, also known as a web marketer, is involved in online sales management, attracting as many visitors as possible to the manufacturer's or trading company's website and developing strategies and methods for selling goods via the Internet.

Here, whatever tools are invented to help him, because Internet technologies do not stand still! Here are just a few of them:

selling site,
one-page website Landing Page,
SEO promotion,
SMM promotion,
advertising (, targeted, teaser, banner, viral, native),
email newsletter,
messengers, etc.

Want to know more about this and how it all works? Here's a video on modern marketing tools.

What qualities will help you become a marketing professional

It is not easy to become a professional. You need to be an extraordinary person and combine a sufficient number of both professional and personal qualities.

The marketer must have the makings of a psychologist, since the outcome of the sale of the company's products depends on his ability to influence the mind of the buyer. He knows how color, package size, odors, font size, product position on the shelf, etc., affects the consumer, and he knows how to manipulate this.
He must have the aspiration, interest and desire to work with a large amount of new, first of all, significant information: analytical data, sales data, consumer survey results, reports.
Creativity: the ability to come up with new ideas, non-standard moves.
Communication and good verbal skills: networking, negotiating / presenting, communicating with clients, persuading.
Good analytical, mathematical abilities (ability to work with numbers, graphs, diagrams).
Humanitarian abilities (ability to work with texts).
Attention and focus to engage in analytical activities.
Organization (the ability to plan work and clearly follow the set goals).
Resistance to stress, because you need to be ready for large volumes of work and rapidly changing market conditions.

And the main quality, the presence of which is necessary (and not only in the profession of a marketer, as I see it) and without which neither success nor advancement in terms of career growth is possible, is, no matter how trite, love for the business you are doing. Do you agree?

Pros and cons of the profession

Demand. The prevalence of the profession of marketer is increasingly scaled in the field of consumer demand. The business is growing. A person will always need something.
High salary. Internet marketers with high performance metrics can also boast high fees.
Possibility of career growth. There is a chance to get a position immediately after graduating from an educational institution, since the demand for competent specialists is great. At the start, however, you need to be prepared for the position of marketing assistant or assistant.
An interesting creative profession. There is an opportunity to show your talents, to realize your ideas.

Low starting position without work experience and portfolio.
Along with the fact that this is a creative work, it is also painstaking work (described above).
Great responsibility to company leaders. You always need to be “on the alert”, “competitors are awake”.
Nervous work, though interesting. Large psychological stress - the amount of work is not sickly.
Often an irregular work schedule, again, due to the heavy workload.
Possible risks in remote work conditions: you can “run into” an unscrupulous employer; informal employment and, as a result, unpaid sick leave and leave.

Here, as they say, “think for yourself, decide for yourself whether to have or not to have,” that is, to be or not to be.

Where professions are taught

Training can be taken in higher educational institutions at the faculties of sociology or management in the areas of Advertising and Public Relations, Marketing, Applied Methods of Sociological Research. But, unfortunately, there are not so many universities teaching in these areas.

However, this specialty can be obtained in other educational institutions (colleges, technical schools), where courses and trainings are held. There are online universities teaching modern internet professions.

If you wish, you can try to learn on your own, since there is plenty of material on the Internet on this topic. We will have an article soon with reviews of marketing courses.

How to find a job

As the saying goes “there would be a desire”, but there are many job search options:

on job search sites, primarily: job.ru, rabota.ru, hh.ru, superjob.ru;
on numerous;
in social networksby correctly and competently registering your account;
through commercial offers with your resume, directed directly to recruiters of companies where you would like to work;
it has become fashionable now to use multifunctional messengers (Telegram, WhatsApp), there also do not forget to correctly configure the profile, starting with the status;
on professional forums, where, like job seekers, employers also drop in.

As you know, there are no easy ways, but “the road will be mastered by the one walking”.

How much does a marketer's labor cost?

Depending on the regions and functions assigned by the company to the specialist, according to the research center of the Superjob.ru portal, wage ranges from the lowest at 23,000 to the highest at 58,000 rubles.

Trud.com website gives approximately similar statistics, where the average salary of a marketer is clearly visible - 30,000 rubles.

Your professional abilities, accompanied by a trump card in the form of a solid portfolio, your rich experience and an irresistible desire to work in the field of PR for the sake of satisfying human needs will be faithful companions in your search for employment.

Conclusion

What's the bottom line? Awareness that the profession of a marketer is the field of activity of creative, extraordinary individuals, but with a commercial streak, not afraid of difficulties, ready for development and professional growth. Learn even more about the marketing profession in this video.

Did you recognize yourself in the description? Have a desire to occupy this niche? Then go ahead! And may you be lucky!

Until then. And yes, do not regret to rate the article "5 stars" if it was useful and interesting to you. I look forward to your comments.

In fact, a marketer is an interesting profession that requires both a creative view of the situation and an analytical mindset. Marketers are studying the market, buyers, trying to find out what services and products will be in demand by buyers. Based on the research carried out, new products are being developed, which are introduced to the market by specialists. It will be quite interesting for people with a marketing profession. A description of it can be found on the website of any university that trains bachelors or marketing specialists.

How the profession of marketer appeared

A marketer is a relatively young profession, it appeared in the middle of the last century. At some point, enterprises became cramped within the existing territory, where everyone who wanted to became clients of one or another company. Getting a company national or international is not an easy task. So there was a need for specialists who could collect information and analyze the current economic situation in the regions, assess the population.

What is the job of a marketer

What does a marketer do? The marketing specialist works in several directions. He is looking for free market niches that are attractive to the company, introduces goods to the market, and manages the life cycle of goods. Large companies have various specializations: art manager, analyst, brand manager, BTL manager, marketing research specialist, marketing director, event manager, and others. Professionalism appears with experience in this area. Therefore, any marketer needs to engage in self-education: take part in forums, conferences, read specialized literature. Then a marketing specialist will be able to be even more useful to the enterprise, and, consequently, to count on the appropriate remuneration for his labor.

Consumers sometimes get lost in a store when they see a showcase in front of them with a large number of similar products from different manufacturers. The selection process will be less difficult if the consumer knows any information about the brand, has reviews from friends about the quality of the product, and has seen an advertisement. In this case, it is possible that even an automatic decision will be made on the purchase of this or that product. A marketer is also involved in product assortment and pricing issues.

Marketer is a profession for freelancers too. They usually offer their own consulting services or carry out separate, one-off projects for clients. The main clients of freelancers are commercial, individual entrepreneurs, startup developers.

Profession type

A marketer, whose profession belongs to the type "person - sign", connects his work with sign information. These are all kinds of calculations, tests, tables, numbers. Logical abilities are required, there must be an interest in working with information, the ability to concentrate must be present in a marketing specialist, perseverance and developed attention, the ability to operate with numbers. Also, the practice of a marketer will show that this work belongs to the type of "person - person", since it is associated with interaction and communication with people. Therefore, the ability to establish and maintain contacts is required, to be an expert in human relationships, to show contact, sociability and activity. Belongs to the class of heuristic profession "marketer". Its description is as follows: it is supposed to work related to research, analysis, management of other people, control and planning. It requires a fairly high erudition, striving for development, original thinking, constant learning.

Job responsibilities

The main marketer is meeting consumer needs with maximum benefit for the company. To do this, it is necessary to study and identify the unmet needs of the potential target audience, then create a product that will be most suitable for the buyer in its characteristics.

What does a marketer do

Develops a set of measures for the production of goods and services that find a sales market and the highest possible demand. Interesting work for outstanding people. The marketer performs many tasks and jobs, both in the office and outside it. Due to this, there is no feeling of routine and monotony.
Promoting the harmonious development of both the service sector and production, if any. Preparation of substantiated proposals for the choice or change in the direction of development of the entire enterprise as a whole or any individual element of the marketing mix
Participation in the development of an enterprise, creating conditions for the systematic sale of goods or the provision of services.
Forecast of sales volume and formation of consumer demand.
Market research for similar goods and services, analyzes demand and consumption, motivation, activity of competitors, market development trends.
Analysis of the competitive environment, taking into account the ongoing changes in customs, tax, pricing policy of the state, competitiveness, speed of implementation and other factors.
Ensuring the efficiency of business activities, growth of income and profits.

Qualification requirements

The employer has a number of rather strict requirements for the applicant for the position of a marketer. As a rule, a completed higher education in marketing, economics, sociology, information technology or statistics is required. This is a difficult job requiring perseverance. The marketer must perfectly know the basics of statistics, have analytical skills, skills in working with special programs for collecting and processing information, large amounts of information. The professional qualities of a marketer, recruiting specialists include communication skills, attentiveness, dedication, structural and analytical thinking, observation, initiative, good memory.

The marketer needs to be able to collect, process and analyze the information received. Sociologists are very good at doing this. This includes collecting information about the market on the Internet, conducting focus groups, customer surveys, observing, testing packaging or a launched commercial, and more. The study of competitors can be carried out using special technologies of market analysis, which economists are perfectly familiar with. To be a successful marketer, you need to have a special mindset. Some people call it business philosophy. Commercial enterprise, which sets itself the main task - meeting the needs of consumers, implements the marketing style of doing business. This is what an enterprise marketer does.

Pay for marketers

The data of Russian recruiting agencies indicate that, on average, a beginner specialist with little or no work experience earns from $ 300 to $ 500 per month, a marketer with an experience of $ 500 to $ 2,000 can count on a salary of $ 1,500 to $ 5,000, and a director Marketing - $ 3,000 - $ 10,000 per month.

Medical contraindications

There are some medical restrictions for people who want to work as marketers. These are diseases of the nervous system, mental disorders, diseases of the cardiovascular system, dysfunctions of the musculoskeletal system.

A marketer is a specialist who studies market demand and supply for certain goods and services, and also organizes the sale of the company's products. No company that produces any goods or services can do without a specialist in consumer tastes research and product promotion, if, of course, it is interested in increasing sales. Therefore, the profession of a marketer is promising both in terms of career growth and in terms of wages.

Places of work

Today, the position of a marketer is in every company, even the smallest one, which is actively promoting and selling its products - be it a bank, an industrial holding or an ice cream company. With the development of the Internet and, accordingly, the expansion of the consumer audience, a marketing analyst who professionally evaluates the tastes of this audience and market trends has become an almost indispensable employee of the sales department. In addition, an internet marketer is a highly sought-after specialist in consulting companies conducting online marketing research for their clients.

History of the profession

The need for such specialists arose around the middle of the last century, and in Russia the first marketers appeared only in the 90s of the 20th century. But those who consider the profession of a marketer to be young are mistaken - the first marketers were known in Europe back in the 17-18 centuries. The clerks of the trading companies traveled "through the cities and villages", inquiring which goods were more popular with the inhabitants of this or that area - some Lyons velvet, and some English cloth. This was done to ensure that the goods did not stale in warehouses and merchants did not incur losses if they brought in unsuitable products.

Responsibilities of a marketer

The list of what a marketer does is not very extensive, but, nevertheless, the job responsibilities of a marketer are quite serious and responsible. Its functions include:

Monitoring and analysis of the current market situation. Making forecasts of market development;
Drawing up recommendations to increase sales and brand awareness:
- recommendations for pricing;
- coordination of effective advertising creation and use;
- recommendations to merchandisers on product layout;
- Development and subsequent implementation of sales strategies.

In addition to the above duties, a specialist is sometimes required:

Retail outlets audits (usually large consumer goods companies);
Writing articles, press releases and their publication in specialized media;
Participation in exhibitions and conferences;
Support and development of Internet sites (usually of an advisory nature).

Requirements for a marketer

Typically, employers have the following requirements for what a marketer needs to know:

Knowledge of the features of the market under study;
Ability to do analytical work, collect and process statistical data, draw up reports;
Confident possession of PCs and office equipment;
Ability to correctly express your thoughts in oral and written form;
Specialized higher education.

In addition to these basic ones, some employers put forward additional requirements:

Readiness for business trips (travel to conferences and exhibitions);
Knowledge of English language (upper-intermediate level);
The presence of a driving license of category B.

Marketer Resume Sample

How to become a marketer

Marketing skills are successfully mastered by people with higher economic or sociological education. In addition, many universities have already introduced the direction of training "Marketing", whose graduates can become full-fledged marketers.

Another path to marketing is through advertising. It is enough to get a job at any advertising agency and start participating in projects, helping advertisers to promote their products and services. At first, no one will allow you to make decisions, but after 1-2 years you will have mastered marketing and advertising.

Marketer salary

As a rule, the salary of a marketer, like any other specialist, depends on the region of his residence and the specifics of the employing company. The figures here range from 20 to 120 thousand rubles, and the average salary of a marketer is about 40 thousand rubles.

Where to get training

In addition to higher education, there are a number of short-term studies on the market, usually from a week to a year.

Interregional Academy of Construction and Industrial Complex and its courses in the direction "".

Institute vocational education "IPO" invites you to take distance courses in the direction "" (there are options 256, 512 and 1024 academic hours) with the receipt of a diploma or certificate of the state sample. We have trained over 8,000 graduates from nearly 200 cities. You can undergo training as an external student, get an interest-free installment plan.

Market research, competitor analysis, balance sheets and promotional plans are what marketers do. Want to know more?

Average salary: 89,000 rubles per month

Demand

Payability

Competition

Entry barrier

Perspectives

A marketer is a specialist whose duties include studying the preferences of buyers and increasing the level of turnover of the company for which he works. The success and level of sales of the promoted products depends on this specialist, because he conveys the opinion of the consumer to the manufacturer.

History

Marketing has emerged as an independent type of specialization relatively recently. But, like all young professions, it develops rapidly and dynamically, delighting marketers with good salaries. Initially, marketing was not a separate branch of knowledge and was interpreted as advertising based on the needs of customers, and not simple slogans. But over time, it developed rapidly, and in 1902, for the first time in US universities, they began to give lectures on marketing. In 1926, the first marketing association appeared in the same states. Later, similar associations began to spread to Europe and other parts of the world. In the USSR, the first marketing chamber was published in 1970, and this is how our marketing story began.

Description

A marketer is a specialist who analyzes the consumer market and designs a strategy for promoting products to buyers. He considers all types of competitive products, highlighting the most popular brands. Studying their advertising projects and consumer opinion. Then, the task of the marketer includes analytical work, he summarizes the information received and decomposes it into the components of competent PR. Based on the data obtained, the marketer thinks over the promotion of the products of the company for which he works.

Based on such a wide range of responsibilities, marketers were divided into two types:

Analytical marketers (analysts). Their responsibilities include the routine work of collecting information and analyzing it. It is analysts who study all the strategies of competitors and the dynamics of sales of their products after the start of active advertising. They then summarize the data and provide insights to the creatives.
Creative marketers (creatives).Having received analytical data, they create a concept with which they will promote their product in the consumer market. This is not just a single ad plan, it is a strategy for rebranding, popularization, etc. The marketer creates a new name and new principles for the promoted brand. But it's important to be clear about the difference between an ad manager and a marketer. The latter offers a complete list of recommendations. Based on them, the manager creates an advertising product.

What specialties to study

In order to get a chance to get a job as a marketer, you should choose one of the following specialties upon admission:

... This is a specialization for creatives who will introduce new concepts in product advertising.
and its subtypes: marketing, manufacturing, tourism, small business management.

Where to study

These specializations or faculties are available in almost every university in the country. However, the most premium among employers are:

Institute of Business and Business Administration.

These institutions are the pass that opens the door to the most prestigious marketing consulting firms.

What you have to do at work and specialization

The direct responsibilities of a marketer are:

Collection and analysis of data on the taste preferences of buyers. This process is carried out using the analysis of sales from outlets or through marketing research.
Collecting information about sales, based on which demand is analyzed.
Marketing research. For this, interviewers are hired who communicate directly with consumers.
Monitoring the industry in which the promoted product is located. It is an analysis of the advantages and disadvantages of competitive brands.
Product promotion. Development of concepts and recommendations that theoretically can help in increasing sales.
Entering data into a program that will conduct a thorough analysis and present the result in the form of a convenient graph.
Drawing up reports and presenting promotion recommendations to the bosses.

The job of a marketer is very versatile and interesting. Indeed, in addition to the complex and painstaking analytical part, you get a lot of adrenaline and opportunities to show your creativity.

Who is this profession suitable for?

A marketer is, first of all, a comprehensively developed person. He should be able to almost everything.

A good marketer has:

An analytical mind and a love of working with numbers. After all, those who do not like the job usually do not stay in this position for a long time.
Mindfulness. One inaccuracy can incorrectly reflect all the data, because of which the concept will be built incorrectly and production will go at a loss.
Sociability. Not only numbers from warehouses are important, but also from distributors and outlets. You need to be able to come to an agreement so that you always know about the level of sales of both your product and competing brands. This quality is also necessary when organizing the work of interviewers.
Stress resistance. Work involves a lot of communication and a lot of responsibility. If you're ready to burst into tears at the slightest voice raising on you, you won't be a marketer.
Creativity and ability to generate ideas. This is one of the most important qualities. The marketer, based on market trends, must provide recommendations for further product promotion.

If you are a responsible creative person who is not afraid of stress, and even with numbers you are “you”, then a marketer is not a profession, but a vocation for you.

Demand

Almost every company needs a full-time marketer. It is popular and highly paid profession... In addition to being in demand in manufacturing companies, marketers are always needed in specialized consulting companies.

How much do people working in this profession get

The marketer is one of the most. At the start of a career, an inexperienced university graduate earns an income of 30,000 rubles per month. Then his earnings increase to the level of 50-60 thousand rubles a month. And this is far from the limit. After all, a career in this industry is developing rapidly, which guarantees a stable and high level of income. But the main thing to remember: promotion is given only to the most hardworking and attentive employees.

Is it easy to get a job

In order to get a job as a marketer, you need to go through 1 or 2 interviews. Since one of the main criteria is stress resistance, you should be ready for group interviews. This is when, in addition to you, 5-10 more applicants are trying to get a job. At the same time, they will interview you at the same time. Thus, the most uninhibited, motivated and ready to fight applicants are selected - real marketing sharks.

At the end of the group stage, the strongest applicants are tested and conducted individual final interviews. It is on them that your immediate superiors are present, selecting the best of the best. Getting a job is difficult, but nothing is impossible. At the interview, it is important to prove yourself, demonstrate all the advantages, and the job is yours.

How a career is usually built

The lowest link in the marketing chain is your starting position. This is a marketing assistant or trainee. This position is usually accepted by university graduates without work experience. You are engaged in the execution of small errands and all the routine work. Thus, hands-on learning takes place.

The next step is the position of a marketer or specialist. Your salary goes up and you get your assistant. At this stage, you should be as creative as possible, constantly generating ideas. Thus, you create the foundation for further climbing the career ladder.

The head of the marketing department is the first high stage of a marketer's career. You manage a staff of specialists and monitor their work, making comments and correcting if necessary.

The head of the marketing department is not the limit. Many companies select CFOs from marketers. After all, a high-level manager must have an analytical mindset and communication skills.

If you are striving for career growth, then you should definitely choose the profession of a marketer.

Profession prospects

A marketer is one of the most promising professions... You get a lot of opportunities that are just waiting for the moment when you decide to use them. Indeed, in addition to simple highly specialized positions, the doors to the top management are opening before you. Marketers always have something to strive for and where to grow. This is important and allows you to constantly improve yourself, even while at the very top of success.

One of the main advantages of this profession is its youth and wide range of responsibilities. After all, having such a huge amount of knowledge, abilities and skills, even with a failed career as a marketer, you can easily find yourself in a number of more narrowly focused specialties.